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St. Pete cons are giving vendors some new and powerful digital marketing tools to better position them for success at our events. They have two new tools designed to help our vendors maximize visibility, drive booth traffic, and create connections with attendees. And all of this is provided at no extra cost to vendors.
First is the Con Map Profile, which is located on the event website and allows vendors to showcase their offerings with photos, videos, and social media links. It also makes it easy for attendees to find vendor booths at the event.
Second is the Celebrity-Merch Connections that links vendor products directly to celebrity appearances, helping fans easily find merch related to their favorite voice actors and artists. For instance, vendors selling merch related to a character who is portrayed by a celebrity voice actor will be able to have the relevant merch featured.
A Con Map Profile is a vendor’s unique place on the Con Map that identifies booth location and also includes merch photos and videos as well as links to social media profiles and websites. These Con Map Profiles, which are also part of the event’s digital shopping guide, offer attendees a more dynamic experience while exploring the convention. We designed this feature to not only increase foot traffic but also to give vendors a digital platform on the event website to engage with attendees before, during, and after the convention.
Celebrity-Merch Connections is a marketing approach designed to elevate the fan experience at conventions by seamlessly connecting attendees with vendors who offer merchandise related to celebrity guests. This system ensures that fans can easily locate products tied to their favorite voice actors, comic artists, and the characters they portray.
Vendors participate by tagging their Con Map Profiles with not only the types of merchandise they sell—such as apparel, collectibles, and fan art—but also with celebrities’ shows and other popular media like current movies, anime, and comics. These tags appear in a shopping guide, making it easy for attendees to find merchandise linked to the celebrities they meet. For example, fans who meet Kari Wahlgren, the voice of Starfire from Teen Titans, will be directed to booths selling Starfire merch.
This approach not only enhances the attendee experience but also increases vendor sales by linking their products to the excitement surrounding celebrity appearances. Celebrity-Merch Connections will be featured in event advertising, and vendors are encouraged to promote their involvement as well, creating a cohesive marketing effort. This approach enriches the convention experience for fans, vendors, and guests, ensuring a more integrated and engaging event.
If you have questions about being a vendor at St. Pete Comic Con or one of their other events, visit their Vendor FAQ.
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